For the past few months, Jay and I have shopped almost exclusively at Aldi. The first time we finally stepped foot inside their store (located literally one minute from our regular grocery store), we were pleasantly surprised. The low prices drew us in, but the quality of their store brand products and availability of all our grocery staples keep us coming back.
To celebrate and test our love for Aldi, we decided to conduct an Aldi Taste Test to compare a few of their generic items versus national brand names. We performed blind taste tests to see if we could identify the brand name product.
Almond Milk (Unsweetened)
Friendly Farms Almond Milk – $1.99
Silk Almond Milk – $3.19
Results – Jay and I both thought Aldi was the brand name almond milk! He thought they tasted the same, but I picked Aldi as my favorite of the two. Silk had less flavor and tasted grittier.
Breakfast Pastry (Brown Sugar Cinnamon)
Millville Toaster Tarts – $1.99
Pop-Tarts – $3.00
Results – Jay and I both correctly identified Pop-Tarts. However, he adamantly preferred the Aldi brand. He mentioned the Aldi Toaster Tart has a stronger cinnamon flavor and more filling.
Cereal (Honey Nut Cheerios)
Millville Honey Nut Crispy Oats – $1.39
General Mills Honey Nut Cheerios – $2.97
Results – I performed this test alone and successfully identified the brand name Honey Nut Cheerios. Cereal is one category where I feel the brand name is worth the extra cost. Honey Nut Cheerios have a stronger honey flavor. However, Jay has purchased other cereals from Aldi and notices absolutely no difference.
Semi-Sweet Chocolate Chips
Aldi Baker’s Corner Semi-Sweet Chocolate Morsels – $1.99
Toll House Semi-Sweet Morsels – $2.50
Results – I guessed incorrectly! I thought the Baker’s Corner morsels were the name brand. Before I knew which was which, I said the Aldi chocolate chips had a stronger semi-sweet flavor. Surprising since I consume Toll House chocolate chips like a fiend.
White Cheddar Popcorn
Aldi Clancy’s White Cheddar Popcorn – $0.32 / oz
SmartFood White Cheddar Popcorn – $0.38 / oz
Results – I successfully identified SmartFood since I thought it had a slightly cheesier flavor. However, Jay thought the exact opposite! These were very similar, though, so I’m more than happy to purchase the Aldi brand.
With the exception of cereal, every Aldi product we tried side by side was comparable to the brand name version. I’d call this Aldi Taste Test a success. For the cost savings, it’s a no-brainer for us to shop there. The only caveat I’ll note is to keep an eye on the ingredient list. If I notice the Aldi brands have more preservatives or unpronounceable ingredients, I consider switching to the brand name instead.
As an added note, I didn’t compare fruits and veggies, but Aldi has an awesome selection of regular and organic produce, too!
Have you shopped at Aldi? What do you think of their products?