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One of the unexpected benefits of writing a blog are the endless learning opportunities. I keep discovering new tools, strategies, and technical adjustments to research and implement. Last spring I began exploring the value of Pinterest as a platform to draw traffic to my blog. There is unlimited potential but I quickly realized it would take a lot of work.
So in January, I took the plunge and subscribed to a full year of Tailwind. If you haven’t heard of it, Tailwind is a Pinterest scheduling tool that helps you maximize your reach, find the best times to pin, and makes the process a whole lot easier. I used the free trial version first, but quickly ran through the 100 free scheduled pins. Even during that time I noticed the traffic to my blog increased dramatically. So, after much debating, I purchased a year’s subscription.
In just a month, my Pinterest views and followers went crazy! I’m also seeing a consistent, high volume of visitors to my blog from Pinterest. Tailwind for Pinterest is normally $15 a month, but you receive a significant discount if you purchase a whole year for only $120. As an accountant, I couldn’t resist that savings! They also offer a separate subscription for Instagram, but since I’m not as active on that platform I chose to stick with Pinterest.
I’m just starting to dive in to the tool, but even with my limited knowledge I’m already taking advantage of the optimized pinning schedule, Tailwind Tribes, and board lists. I typically log in to Tailwind two or three times a week and spend an hour or less scheduling pins. I love that I don’t have to constantly worry about being on Pinterest, especially since I work full time (and go to bed early haha)! Also, I use the interval scheduling option whenever I publish a new blog post. This feature lets me space out the associated pin over a certain interval (usually a day or two) so I can ensure it gets pinned to relevant boards but doesn’t happen all at once.
Since I’m still fairly new to this tool, rather than try to put together a full list of my tips and tricks, I want to share the various Tailwind resources that I’m using. There are so many bloggers out there with tons of Tailwind experience and thankfully they’ve decided to share their knowledge! So, if you’re new to Tailwind or considering taking the plunge like me, here’s a comprehensive list of Tailwind resources and Pinterest tips to get you started!
Getting Started / Overviews
Is Tailwind Worth It / Basic Benefits of the Tool – https://pingelsisters.com/is-tailwind-worth-it/
Beginner’s Guide to Tailwind Strategy – https://reroutelifestyle.com/complete-tailwind-strategy/
Beginner’s Guide to Pinterest Strategy – https://thewanderingquinn.com/2018/01/beginners-guide-using-pinterest-blogger-grow-traffic/
Tailwind Mistakes to Avoid – https://catherineoneissy.com/mistakes-with-tailwind
Pinterest Board Covers – http://www.brilliantbusinessmoms.com/how-to-make-pinterest-board-covers-2017/
Tailwind Tribes – https://nicolestone.com/home/tailwind-tribes
In just the first month of using Tailwind I saw my Pinterest views grow from 2,000 monthly views to 180,000! I also have twice as many followers and my monthly engaged users increased to 6,000. As for my blog traffic, I was averaging around 2,000 – 3,000 views per month and now it’s up to 7,000! I’ve had a few pins go viral and they keep bringing lots of new readers to my site. I do want to note that these are my personal results, but Tailwind also publishes the Typical Results of Tailwind Members every year, so you can see exactly what the average growth rate looks like for their members.
Do you have any go-to Tailwind resources? What tips and tricks would you share with other bloggers?